What is Social Presence Theory?

Answer 1

In marketing, advertising is very important.when marketing on the internet it is done by vision and audio. It is important to remember that even though you are on line, the human element is there and is scene though the advertisments. It is important to make sure that the customer will want the goods and or sevices offered. social presence can have severe reprocusions with out proper customer support. This would include the sales team also. The idea is that a medium's social effects are principally caused by the degree of social presence which it affords to its users. By social presence is meant a communicator's sense of awareness of the presence of an interaction partner. This is important for the process by which man comes to know and think about other persons, their characteristics, qualities and inner states (Short et al., 1976). Short, J.A., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. New York: John Wiley & Sons.

Answer 2

Social Presence Theory proposes that individuals perceive and respond to mediated communication as if it were a face-to-face interaction. It suggests that the sense of presence, or feeling connected to others, can influence communication outcomes in virtual environments. The theory highlights the importance of social cues, feedback, and interactivity in creating a sense of presence in computer-mediated communication.