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SRC- the unconcious reference to one's own culture values in comparison to other culture

SRC-if we talk about in basic terms then SRC means to forget about self like if a company is going to some Another Country then the going company will have to take care about the culture etc of the host country and will have to forget about our culture like McDonalds when entered India they sold product aloo tikki burger inspite of their beef burger.

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14y ago
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3d ago

Self-reference criterion is the unconscious reference point of one's own cultural values, experiences, and knowledge when trying to understand and interact with people from different cultures. It can lead to misunderstandings and misinterpretations when individuals assume that their own cultural values and norms are universal. It is important to be aware of one's self-reference criterion in order to effectively communicate and interact with people from diverse cultural backgrounds.

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Q: What is self reference criterion?
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Related questions

How can self reference criterion be avoided?

They cannot be avoided. Goedel knew it and if we look hard enough self reference pervades every part of our lives.


Impact of Self reference criterion in international marketing?

Self reference criterion is the influence of one's culture on the behavior in a given situation. When put in a situation people tend to respond in a way that is closely associated with their culture.In international marketing scenarios, we are talking about working in different cultural environments and hence a self referenced behavior may not be the "correct" behavior from the perspective target culture. Hence realization of this differences of culture and the possibility of self reference criterion is important in international marketing.This is not such a big issue in domestic marketing since the cultural difference are not major.


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What is the singular possessive form of criterion?

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