How to Design a Survey or Questionnaire?

Answer 1

Dominos Pizza is well-known for asking input from their customers and have changed the type of crust and sauce based on responses according to Zoomerang Online Surveys and Polls. If your company is not innovating, it will be in trouble. Businesses must always look at how they are performing in comparison to other businesses to beat the competition, but can only do so by means of a survey since profit derives from consumers. Check out these five tips on how to design your questionnaire so your business - like Dominos - will boom.

What Are Your Goals?Take time to write down and organize the goals of your company; you cannot design a survey without being prepared or understanding what you want to learn from it. Dominos wanted to know how their Pizza tasted compared with their competition, so their goals were to write a survey based around what their consumers thought of the flavor of their various ingredients. Statistically Significant Sample SizeThe next part of survey design is to learn who you want to reach. Dominos wanted to reach all of their consumers who ate pizza, so their sample size was quite large. Some businesses like to pinpoint specifics like how many 20-year-olds drive a Mustang, so their survey will include a smaller sample size in comparison with Dominos. Start the SurveyYou want to make sure to design your survey based on your goals and sample size while being short and direct by means of multiple choice questions or rating scales. People do not want long-winded questions as they may end up becoming bored, but they also do not want questions that they do not know how to answer.

Dominos would have asked something like, "Rate the taste of our pizza sauce on a scale from 1 (unsatisfied) to 10 (satisfied)." Dominoes should have avoided a question such as, "Now that you have tasted our fabulous sauce, what other things would you like to see improved?" The latter contains bias in the question.

Do a Test RunMake sure to take the survey yourself to ensure grammar, spelling, and questions are correct. People will turn away from your survey just based on design, so make sure everything is up to par. You may also want to have some of your co-workers take it as well to obtain all feedback and make changes before others can read it real-time. Ask for FeedbackThe most important part of survey design is to ask respondents to leave feedback if they desire. Ask for the criticism -good or bad- to make any future improvements.

Answer 2

Dominos Pizza is well-known for asking input from their customers and have changed the type of crust and sauce based on responses according to Zoomerang Online Surveys and Polls. If your company is not innovating, it will be in trouble. Businesses must always look at how they are performing in comparison to other businesses to beat the competition, but can only do so by means of a survey since profit derives from consumers. Check out these five tips on how to design your questionnaire so your business - like Dominos - will boom.

What Are Your Goals?Take time to write down and organize the goals of your company; you cannot design a survey without being prepared or understanding what you want to learn from it. Dominos wanted to know how their pizza tasted compared with their competition, so their goals were to write a survey based around what their consumers thought of the flavor of their various ingredients. Statistically Significant Sample SizeThe next part of survey design is to learn who you want to reach. Dominos wanted to reach all of their consumers who ate pizza, so their sample size was quite large. Some businesses like to pinpoint specifics like how many 20-year-olds drive a Mustang, so their survey will include a smaller sample size in comparison with Dominos. Start the SurveyYou want to make sure to design your survey based on your goals and sample size while being short and direct by means of multiple choice questions or rating scales. People do not want long-winded questions as they may end up becoming bored, but they also do not want questions that they do not know how to answer.

Dominos would have asked something like, "Rate the taste of our pizza sauce on a scale from 1 (unsatisfied) to 10 (satisfied)." Dominoes should have avoided a question such as, "Now that you have tasted our fabulous sauce, what other things would you like to see improved?" The latter contains bias in the question.

Do a Test RunMake sure to take the survey yourself to ensure grammar, spelling, and questions are correct. People will turn away from your survey just based on design, so make sure everything is up to par. You may also want to have some of your co-workers take it as well to obtain all feedback and make changes before others can read it real-time. Ask for FeedbackThe most important part of survey design is to ask respondents to leave feedback if they desire. Ask for the criticism -good or bad- to make any future improvements.

Answer 3

Dominos Pizza is well-known for asking input from their customers and have changed the type of crust and sauce based on responses according to Zoomerang Online Surveys and Polls. If your company is not innovating, it will be in trouble. Businesses must always look at how they are performing in comparison to other businesses to beat the competition, but can only do so by means of a survey since profit derives from consumers. Check out these five tips on how to design your questionnaire so your business - like Dominos - will boom.

What Are Your Goals?

Take time to write down and organize the goals of your company; you cannot design a survey without being prepared or understanding what you want to learn from it. Dominos wanted to know how their pizza tasted compared with their competition, so their goals were to write a survey based around what their consumers thought of the flavor of their various ingredients.

Statistically Significant Sample Size

The next part of survey design is to learn who you want to reach. Dominos wanted to reach all of their consumers who ate pizza, so their sample size was quite large. Some businesses like to pinpoint specifics like how many 20-year-olds drive a Mustang, so their survey will include a smaller sample size in comparison with Dominos.

Start the Survey

You want to make sure to design your survey based on your goals and sample size while being short and direct by means of multiple choice questions or rating scales. People do not want long-winded questions as they may end up becoming bored, but they also do not want questions that they do not know how to answer.

Dominos would have asked something like, "Rate the taste of our pizza sauce on a scale from 1 (unsatisfied) to 10 (satisfied)." Dominoes should have avoided a question such as, "Now that you have tasted our fabulous sauce, what other things would you like to see improved?" The latter contains bias in the question.

Do a Test Run

Make sure to take the survey yourself to ensure grammar, spelling, and questions are correct. People will turn away from your survey just based on design, so make sure everything is up to par. You may also want to have some of your co-workers take it as well to obtain all feedback and make changes before others can read it real-time.

Ask for Feedback

The most important part of survey design is to ask respondents to leave feedback if they desire. Ask for the criticism -good or bad- to make any future improvements.

Answer 4

1. Clearly define the objective of the survey or questionnaire.
2. Develop clear and concise questions that are relevant to the objective.
3. Use a mix of question types (e.g., multiple choice, open-ended) to gather different types of data.
4. Test the survey with a small group before distributing it to ensure clarity and effectiveness.