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Profiling involves creating a detailed description of an individual or a group based on specific characteristics, such as Demographics, behaviors, or preferences. In contrast, segmenting refers to the process of dividing a broader market or population into smaller groups, or segments, that share similar traits or needs. While profiling focuses on understanding specific entities, segmenting is about categorizing larger populations to tailor marketing strategies or services effectively. Both techniques are essential for targeted marketing and enhancing customer engagement.

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