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Market Research
A very important element of business strategy, market research is an organized effort to collect information about markets or customers. It is an important factor to get advantage over rivals, providing significant information to analyze and identify the market need and size and competition.
3,093 Questions
How lifestyle influences consumer behaviour?
Lifestyle is basically how a person lives .It is a function of a person's inherent individual characteristics that have been shaped through social interaction as the person moves through his or her life cycle. It is how an individual expresses one's self-concept through actions. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world. Lifestyle means the ways groups of consumers spend time and money. Lifestyle can include things like bowling, cooking, car racing, kayaking, attending charity events, having pets, interest in politics, watching sporting events and so on
One's lifestyle influences all aspects of consumption behavior and is a function of inherent individual characteristics that have been shaped and formed through social interaction as the person has evolved through the life cycle. Everyone has two lifestyles-the one they are currently in and the one they want to be in, which is always better than the current one. Marketers exploit this desire to move into a better lifestyle by showcasing people who are better off than the intended target market in their ads. For example most ads targeting children show children that are almost too old for the product, this appeals to younger children who desire to be like them.
Marketers can use lifestyle to segment and target specific markets. Companies such as Mountain Dew and Fender guitars are targeting their promotions and brands toward the lifestyles of extreme sports fans and participants. Beer brands such as Heineken and Amstel would also see this group as a highly attractive segment, since its members are 107 percent more likely than the average consumer to drink imported beers.
What is the purpose of using questionnaire?
Questionnaires are used to collect data and information from a large number of people in a structured and standardized manner. They help to gather opinions, attitudes, preferences, or demographic information for research, surveys, or evaluations. The purpose of using questionnaires is to systematically collect data, analyze responses, and draw conclusions based on the information obtained.
Can you download the Negative Act Questionnaire?
I'm unable to download the Negative Act Questionnaire for you as I'm a text-based service. However, you can try accessing it from relevant academic websites, online research databases, or by contacting the author directly if applicable.
What is a postal questionnaire?
A postal questionnaire is a survey or research tool where the questions are sent to respondents through the mail. Respondents are expected to complete the questionnaire and return it by mail for data collection and analysis.
Which of the following is a way the media influences consumer behavior?
The media influences consumer behavior through advertising, product placement, and endorsements by celebrities or influencers. These tactics can create awareness, shape perceptions, and drive consumer preferences towards specific products or brands.
What is broadest and deepest influence on consumer behavior?
The broadest and deepest influence on consumer behavior is often thought to be cultural factors. Culture shapes individuals' values, beliefs, and norms, which in turn influence their purchasing decisions and consumption patterns. Marketers often consider cultural factors such as language, religion, values, and aesthetics when developing marketing strategies to appeal to different consumer groups.
Tell me about a time when your course load was heavyHow did you complete your work?
During a particularly heavy course load, I prioritized my assignments based on deadlines and importance. I created a detailed schedule with specific time blocks for studying, completing assignments, and taking breaks. I also utilized time management techniques such as the Pomodoro method to stay focused and efficient. Additionally, I sought help from classmates or professors when needed to clarify concepts or seek guidance.
Why do marketers study consumer behavior?
Marketers study consumer behavior to understand why people make certain decisions when it comes to purchasing products or services. By understanding consumer behavior, marketers can tailor their strategies to better meet the needs and preferences of their target audience, ultimately leading to more successful marketing campaigns. This knowledge allows marketers to anticipate trends, create effective messaging, and build stronger relationships with customers.
Individual determinants of consumer behavior?
Individual Determinants
There are five major groups of individual determinants: personality and self concept, motivation and involvement, information processing, learning and memory, and, attitudes.
Personalityand self concept provide the consumer with a central theme. That is, they provide structure for the individual so that a consistent pattern of behavior can be developed. Several major personality theories are examined for their usefulness in understanding consumers. How the self concept develops, its role in influencing purchase decisions and the practical relevance of the subject to the marketer are reviewed.
Motives are internal factors that energize behavior and provide guidance to direct the activated behavior. Involvement describes the per6sonal relevance or importance that the consumers perceives in a given purchase situation. High involvement will lead to a motivated state. Various types of involvement and motive situation factors that influence them, and their influence on the behavior of consumer
The term Information Processing refers to the activities that consumers engage in when acquiring integrating and evaluating information. These activities involve actively seeking information or passively receiving it, attending to only certain parts of the information, integrating that which has been attended to with information from other sources, and evaluating the information for the purposes of making decisions. Such activities are varied and occur at all stages of the decision process. They also strongly involve some individual factors, including motivation, learning and attitudes. Information processing, introduces these issues and also discuss several marketing strategy areas in which an understanding of the progress can be of considerable benefit to the marketer. However, because of their importance, treatment of these issues is not within the scope of this article.
Learning and Memory -What consumers learn, how they learn, and what factors govern the retention of learned material in memory are all issues of considerable importance for understanding consumers. Not only do consumers acquire and remember product names and characteristics, but they also learn standards for judging products, places to shop, problem solving abilities, behavior patterns, and tastes. Such learned material stored in memory significantly influences how consumers react to each situation that they confront.
Attitudesguide our basic orientation toward objects, people, events, and our activities. As such, attitudes strongly influence how consumers will act and react to products and services, and how they will respond to communications that marketers develop to convince them to purchase their products. After a review of the nature and function of attitudes, attention is turned to how attitudes are formed and how they are related to purchase behavior.
How do you fill in a questionnaire?
To fill in a questionnaire, carefully read each question and provide concise and accurate answers. Write clearly and neatly to ensure your responses are easy to read. Take your time and be honest in your answers to provide relevant information as requested.
Why is it important to think carefully about questions you write in a questionnaire?
Thinking carefully about questions in a questionnaire is important to ensure clarity, relevance, and accuracy. Well-crafted questions lead to better responses, minimize confusion, and provide meaningful data that can be effectively analyzed. This ultimately enhances the quality and reliability of the survey results.
Why is it essential that a questionnaire be carefully designed and prepared?
A carefully designed and prepared questionnaire ensures that the data collected is accurate, relevant, and reliable. It helps to gather the specific information needed to address the research objectives, minimizes bias, and enhances the response rate from participants. Ultimately, a well-crafted questionnaire leads to more meaningful and actionable results.
How do you score the buss and perry aggression questionnaire?
To score the Buss and Perry Aggression Questionnaire, each response is assigned a score based on the corresponding aggression level. These scores are added together to calculate the total aggression score for an individual, indicating their level of aggression as measured by the questionnaire.
What is a course evaluation questionnaire?
A course evaluation questionnaire is a survey given to students at the end of a course to gather feedback about their experience. It typically includes questions about the course content, teaching methods, instructor effectiveness, and ways to improve the course for future students. The feedback collected is used by instructors and institutions to assess the course's strengths and weaknesses and make adjustments for future offerings.
Which factors have the broadest and deepest influence on consumer behavior?
Cultural, psychological, and social factors are believed to have the broadest and deepest influence on consumer behavior. Cultural factors include values, beliefs, and norms that shape individuals' preferences. Psychological factors, such as perception and motivation, impact how consumers process information. Social factors like family, reference groups, and social class influence consumers' purchase decisions and behaviors.
What is a questionnaire method?
A questionnaire method involves using a structured set of questions to gather information from participants. It is a common research tool in surveys and studies to collect data on attitudes, opinions, behaviors, or other variables from a large number of people. Participants typically answer questions either in writing or verbally.
Tell me about atime when your course load was heavyhow did you complete all your work?
There are two ways of ensuring you complete all your tasks: time allocation and quality allocation.
For time allocation, make sure that you spend your time in a useful way. Make notes during class, don't spend hours cramming but rather re-read notes a few times, make sure to take breaks and drink enough. When you have a crunch time, don't eat a lot of sugar because it will make you sleepy.
In terms of quality allocation, make sure to spend time and energy commensurate with the outcome. If a test only is 20% of your grade, spend less time on it that a test that is 50% of your grade. If you feel confident about a course, spend less time on rehearsing material.
Try and find out if you can re-do certain tests or courses without upsetting your year plan. If so, keep them as a reserve; if you need to spend a lot of time on another class, spend less on courses you can easily re-do, or take new tests for.
If responses are missing from a questionnaire what happens?
If responses are missing from a questionnaire, it can lead to incomplete data, which may significantly compromise the accuracy and reliability of the results. Researchers may need to either exclude the incomplete responses from the analysis or use imputation techniques to estimate missing values based on other responses. It is important to minimize missing data to ensure the validity of the findings.
What is the difference between consumer panel and focus group?
Panel research focuses on a particular individual or household for their weekly consumption, while focus group is a set of individuals who are questioned on their perception of the product, and what they want from it.
Which of the following does culture contribute to the prefences and behaviors of consumers?
Culture contributes to the preferences and behaviors of consumers by shaping their values, beliefs, norms, and attitudes towards products and services. It influences their perception of what is desirable or acceptable, as well as their decision-making processes when making purchases. Additionally, culture plays a role in shaping consumer trends and influencing their buying habits.
What are the types of perceived risk in consumer behavior?
Perceived risk is that level of risk a consumer believes exists regarding the purchase of a specific product from a specific retailer, whether or not that belief is factually correct.
In order to make a sale, you must overcome the customer's perceived risk. The more important the purchase is to the customer, the greater the perceived risk. Therefore, if a customer is considering buying sweet corn for dinner tonight, the perceived risk is relatively low. If he or she is buying corn because the boss is coming over for dinner, the perceived risk goes up. Perceived risks are also greater if the customer has not dealt with you as a retailer before. New or unbranded items, like produce, also raise perceived risk.
As the cost of an item goes up, so does the perceived risk. Being on a tight budget, having little experience in purchasing the item and having many alternatives to chose from all raise perceived risk.
There are six types of perceived risk:
Functional - Will the product perform as I expect? If the customer is buying sweet corn, this means, "Will this corn be as good as what I remember from last year or what I had last week?" If the customer is buying petunias, the risk is, "Will they make my garden look the way I want it to look?"
Physical - Can the product hurt me, my children or my pets? The use of pesticides in the production of food crops is frequently the concern here, but ornamentals that bear poisonous fruit can also be a concern.
Social - What will my peers think? If customers are buying sweet corn to eat in the privacy of their home, the risk here is low. If they buy petunias and plant them in the front yard and petunias are socially out this year, it's like having a big sign in your yard for five months saying, "geek lives here".
Psychological - Am I doing the right thing? This can be a strong motivator in plant sales for the environ-mentally concerned or an impossible obstacle for the truly paranoid.
Financial - Can I afford the purchase? This is not a major problem for most people buying sweet corn or petunias. It is a major obstacle for customers consider-ing a specimen plant or flowering trees that may cost $60 to $100.
Time - How much time and effort may I expend to make this purchase? This may be the greatest perceived risk for the plant and produce retailer to overcome. Picture your potential customer in their car thinking, "Do I want to pull into that crowded parking lot? Do I want to stand in that line for a dozen ears of corn?" This is scary! Many of the stands I visit fail to overcome this perceived risk. Their potential customers drive by.
What do you do to overcome perceived risk? You encounter examples every day. Why is a new car guaranteed for three years or 36,000 miles? This guarantee helps overcome the customer's functional perceived risk. Why does the MacDonald's sign say billions and billions sold? It reassures the customers that the food will taste like they expect it to, it won't hurt them and it's socially acceptable. The customer feels that he or she must be doing the right thing, because everyone else is doing it, too. Why do super-markets have express check outs? These special facilities make the customer think that the time risk is low.
In our roadside stands and garden centers, we can guarantee produce quality or the survival of costly perennials. We can reassure the customer our produce is fresh and pesticide free (if it is) or picked today. We can give personal endorsements, like a sign that says "Sweet Corn-Best of the Season" or "Beefsteak Tomatoes-Bill's Favorite". We can display information about the nutritional value of fruits and vegetables or the environmental value of planting a tree or flowers. Most of all, we can watch for the hesitant customers and give them an encouraging word. After all, they are only concerned about perceived risks.
from: Anum Harrison
Where can you find the buss and warren aggression questionnaire?
You can find the Buss and Warren Aggression Questionnaire in academic research databases, psychology research journals, or through direct contact with the authors or institutions where it was originally developed and validated. It may also be available for purchase or download on websites related to psychological assessment tools.
Assumptions in cardinalist approach in consumer behavior?
In the cardinalist approach in consumer behavior, one assumption is that consumers can rank their preferences for different goods and services. Another assumption is that consumers make rational and consistent choices based on these preferences. Additionally, this approach assumes that consumer utility can be measured numerically and compared across different choices.
Questionnaires are a structured way to gather data from a large group of people quickly and efficiently. They provide a standardized set of questions that can be easily analyzed for patterns and trends. Additionally, questionnaires allow for anonymity, which can lead to more honest responses from participants.
What are the Effects of subculture on consumer behavior?
Subcultures can influence consumer behavior by shaping individuals' preferences, values, and lifestyle choices. People within a subculture may share similar attitudes towards products and brands, leading to group-specific consumption patterns. Marketers can target these subcultures through tailored messaging and product offerings to better connect with their specific needs and desires.
