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Values - Imagine, solve, build and lead - four bold verbs that express what it is to be part of GE. Their action-oriented nature says something about who we are - and should serve to energize ourselves and our teams around leading change and driving performance.
For more than 125 years, GE has been admired for its performance and imaginative spirit. The businesses that we invent and build fuel the global economy and improve people's lives.
Today, we are 11 technology, services and financial businesses with more than 300,000 employees in 160 countries around the world.
What unifies us? Our Actions and Values.
What we do and how we work is distinctly GE. It's a way of thinking and working that has grounded our performance for decades. It's a way of talking about our work and ourselves that takes the best from our past and expresses it in the spirit and language of GE today.
It's about who we are, what we believe, where we're headed, how we'll get there. It's how we imagine, solve, build and lead.
Imagine.
From the very beginnings of our company, when Thomas Edison was changing the world with the power of ideas, GE has always stood for one capability above all others - the ability to imagine.
Imagine is a sense of possibility that allows for a freedom beyond mere invention. Imagine dares to be something greater.
At GE, Imagine is an invitation to dream and do things that you didn't know you could do.
Because at GE the act of imagining is fused with empowerment - the confidence that what we imagine, we can make happen.
Solve.
Every business has to have a reason to exist - a reason that answers the fundamental question of "why are we here?"
For GE, the big question has a simple answer: We exist to solve problems - for our customers, our communities and societies, and for ourselves.
Build.
From 0 to 60 in six seconds? Try zero to $5 billion in five years.
It's not so much a vision for our future - where we're headed is in many ways a reflection of where we've already been. It's not a destination. It's a quest. A quest for growth. And when we look to the future, we know that for us, there's only one way to get there. Build.
Lead.
Imagine. Solve. Build. Each of these is merely a word without one vital element. Lead.
GE is already synonymous with leadership. But with this mantle comes responsibility. And it's not just a responsibility to maintain the status quo or manage what worked yesterday. It's the bigger responsibility to change.
Because change is the essence of what it means to lead.
It's a call to action that engages our unceasing curiosity, our passion, and our drive to be first in everything that we do.
We Are a Company to Believe In.
Imagine.
Build.
Solve.
Lead.
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The vision statement of General Electric or GE is "We bring good things to life." The company however has the mission and vision of each of its segment in the industry.
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General Electric no longer has a single vision statement. Instead it has evolved a purpose or vision for each segment of the industry and the overall vision is to maintain each segment's goals and vision.
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Each company will have a vision and mission statement particular to itself, and that is based on the company's specific goals and objectives. Thus, there in no standard vision and mission statement for all companies even within a general area.
What is the difference between a vision and a mission statement?
A vision statement is (or should be) a very simple, and very brief, statement of the goals an organization's founders have in mind for it, i.e., the place they envision the organization occupying in the future. A mission statement is about the founders' general goals regarding the organization as a whole. Once the founder's general vision for the firm has been put into words, a mission statement, more specific than the vision statement, and geared to the organization's customers and other stakeholders, serves as a compass and an official statement of the general business strategy by which the firm will move toward the achievement the founders' vision. Although there is a lot more involved in business strategy down through all levels of an organization, the mission statement serves as a roadmap to achievement of the vision, which is the ultimate destination.
