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Not all social networking sites have a specialized audience; some cater to broad Demographics while others target specific interests or communities. For example, platforms like Facebook and Twitter attract a wide range of users, while sites like LinkedIn focus on professionals and job networking. Additionally, niche platforms like Goodreads target book lovers, demonstrating that while some sites are generalist, many are tailored to specialized audiences. This diversity allows users to choose platforms that best align with their interests and needs.

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