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  1. Lay out your game plan

Your goals and objectives will always be the driving force of social media marketing strategy. A game plan defines how you will achieve your goals and in what time. Make a set of realistic and well-defined objectives (like reaching 10K followers in a month), then design a well thought out plan that clearly defines what all steps you will follow and estimated deadlines.

Having predefined objectives, goals and a game plan before starting your social media will give you a head start in social media marketing. There are some things that you should keep in mind before setting objectives and goals for your social media account like:

Set attainable goals.

Always set a deadline for each and every one of your goals.

Map out your strategy to achieve those goals.

Make use of the analytics tools to keep a check on your progress.

  1. Know your target audience

Now that you have a clear goal in mind, the next most crucial thing is connecting and engaging with your target audience. For that you must first know who your target audience is.

You should be able to pinpoint their likes, dislikes, needs, wants and desires and then build your social media marketing strategy around it. I

  1. Build a community

When your followers know that there’s a friendly face behind your brand instead of an automated robot, they will automatically start relating more to your brand. To achieve that you need to interact with your audience using various online forums and by replying to messages and comments that you get.

  1. Make use of the latest trends

If you are looking for ways to spread your content to a large number of people then you can do so by piggybacking on the latest social media trends that are going around. You can either make brand specific posts that are related to content that’s trending on the internet right now. You can also use hashtags or tag famous people to get attention from users spread across the globe.

  1. Share quality visual content

Unless you have been living under a rock, you must know how important high quality attractive images and video are for an effective social media marketing strategy. There are a lot of ways in which you can incorporate videos to promote your brand but the best way is through video content on YouTube.

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David Williams

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