How can the six competing concepts under which organizations conduct their marketing activities be described?

Answer 1

7 Marketing concepts:

• The Production Concept is based on the belief that customers prefer a product that is widely available and inexpnsive.
• The Product Cconcept is based on the theory that customers favor products that offer the most quality, performance, or innovative features.
• The Selling Concept assumes customers will not buy enough of the company's product, resulting in an agressive selling and marketing program.
• Thr Marleting Concept assumes the company must be more effective than its competitors in creating, delivering, and communicating customer value to its target markets.
• The Societal Concept is based on the belief that the company has to determine the needs, wants, and interests of its target markets in order to deliver products that meet those criteria more effectively than its competitors in a way that preserves the customer's and society's well-being.
• The Services Concept is based on the belief that customers buy services, not products. A service model of marketing results from this view instead of focusing on selling the title to the product.
• The Experience Concept bases marketing on the belief that an experience around the product must be created in order to make it memorable, and reaffirm that experience with every customer interaction.