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One thing that you can do is add paragraph breaks, so the information is chunked. Most online users like bites of information like that.

You could also add pictures (if there are some that actually apply to the subject. A picture is often something that helps a reader visualize what they are reading about.

As far as the actual writing goes, make sure you are presenting a balanced view rather than only one side. Even if your blog is *about* one side of an argument, presenting the other side fairly will ensure that it is attractive to more than just the fringes.

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