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In computer terminology, internet domain parking used to produce revenue from showing ads is known as "domaineering" as that term is found defined in the pioneering ecommerce work by Prof. William Lorenz on Internet marketing. Domaineering then is the legal web-based marketing business of acquiring and monetizing generic Internet domain names from their use as an advertising medium. Revenue to the keyword domain owner, called a "domaineer", is paid by the advertisers hoping to attract customers to make a sale. This revenue is produced as the potential customers click on the ads to view the content. Often the domain name must be optimized to produce maximum revenue which requires some skill and knowledge of SEO practices. Domaineering generally utilizes a firm offering domain parking services to provide the "feed" of a word or phrase searched for. Occasionally content is added to develop a functional mini-website to better attract the search engines by offering a bigger Internet "footprint".

Domaineering is sometimes confused with the similar sounding term "domaining", however, the two are not the same as domaining focuses on selling domain names while domaineering focuses on engineering domain names to earn revenue from advertising.

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