internet marketing, whether it's for healthcare websites, legal websites or any other service related website is all about the information that you provide.
It's a bit of a domino game. Let me explain.
User go on the Internet to search for something, some information.
If you have the answer, it should be on your website.
When these users do several searches and find your website again and again, you have gained their trust.
When you gain their trust they will bookmark you or contact you.
These are the users who become patients for the medical practice.
So, find out what your audience is looking for (keyword research should do that for you) and then answer those searches on your website, your blog, twitter, etc.
Of course, monitor the results, tweak the pages, add more and continue the process monthly. That's the essence of Internet marketing.
Hope that answers the question.
Esther C Kane
Eckweb Designs, Inc.
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