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NO. Usually there are two most common ways

1.Paid advertising

2.SEO

plus less common :

3. Social networking sites

4. Google-free way, like newsletters, YouTube etc.

1. Paid advertising is what it says- you pay for the ad in Google, to rank higher you just need to pay more than your competition, that Google estimates in their tools.

2.SEO well I guess you already know about it so I won`t waste time on that

3 and 4 In general if you try to compete for a keyword that's already dominated in Google, that does`NT mean you don`t have a chance to get a traffic to that keyword. The catch is that you need to use web 2.0 pages - pretty much every social networking sites to promote your site. As you know youtube has incredibly high traffic, people type in totally random keywords, also those that are typed in Google ! So that`s the typical way of finding a "niche in traffic" as I call it.

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