Marketing strategies for garments industry

Answer 1

Most garment sellers rely heavily on crowded platforms like Amazon, Flipkart, or even IndiaMART to push their products, but it’s a race to the bottom. Everyone’s slashing prices, copying styles, and competing with generic suppliers. You might get visibility, but it rarely converts into loyal buyers. On social media, it’s all about who has the better influencer or ad budget, and as a small or mid-size exporter or manufacturer, you end up burning money without real returns.

That’s why I shifted to Pepagora. Unlike other platforms, Pepagora is built around B2B buyers who are looking for serious, scalable supply not one-off impulse buyers. It helped me position my garments for bulk orders, customized manufacturing, and export leads. The supplier verification gave buyers confidence in my business, and the targeted reach to wholesalers and international SMEs made a real difference. It’s not just a marketplace it’s a growth engine tailored for garment manufacturers like me who are tired of the noise and

Answer 2

First it depends. Will this be B2C or B2B? Essentially you will need to create ad copy for the consumer regardless of the market. Part of the successful marketing tactics will be having display signs and marketing materials ready for retailers or for distributors. You will need to perform a SWOT to find your place in the competitive market place and to devise a strategy that will work for you specified industry. Garments will need to be competitive too, so product analysis/development and placement are going to be big factors.