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The internet has allowed businesses to find advertising outlets and pass on information while remaining free from the control of traditional media gatekeepers, such as newspapers and television networks. This democratization of information dissemination enables companies to reach broader audiences directly, fostering innovation and competition. Moreover, it empowers smaller businesses and entrepreneurs to promote their brands without the financial barriers typically associated with traditional advertising. As a result, the landscape of marketing has become more diverse and accessible.

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1mo ago

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