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Advantages of using an Interview· If the respondent lacks reading skills to answer a questionnaire.

· Are useful for untangling complex topics.

· The Interviewer can probe deeper into a response given by an interviewee.

· Interviews produce a higher response rate.

Disadvantages of using an Interview· The interviewer can affect the data if he/she is not consistent.

· It is very time consuming.

· It is not used for a large number of people.

· The Interviewer may be biased and ask closed questions.

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14y ago

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