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A digital footprint is the data trace or trail left by someone's activity in a digital environment. Digital footprints are the capture, in an electronic fashion, of memories and moments and are built from the interaction with TV, mobile phone, World Wide Web, internet, mobile web and other digital devices and sensors. Digital footprints are invisible but provide data on what you have done, where the person has been, how long they stayed, both via the web and by location, how often, the route or routine and increasingly who with, your social crowd. Digital footprints are extremely valuable as they provide the building block for behavioral targeting, personalisation, targeted marketing digital reputation and other social media or social graph services both Web and mobile.

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