What are the advantages and disadvantages of SWOT?

Answer 1

The SWOT (which is sometimes called TOWS) matrix is one of the most important tools for strategic planning

specially in the stage of extracting strategies. While the use of SWOT is quite common and popular, it still continues to have

certain structural problems. The most important of which are the lack of considering uncertain and two sided factors, lack of

prioritization of the factors and strategies and too many extractable strategies.

Answer 2

In order for a SWOT analysis to be truly successful, it should extend beyond a simple list of strengths, weaknesses, opportunities and threats. For example, a business should consider what degrees of strengths and weaknesses it possesses in comparison to competitors in order to determine how strong those strengths actually are. A thorough SWOT analysis should also look at an opportunity or threat's size in order to see how it is related with the company's strengths and weaknesses. While a SWOT analysis can be simple and straightforward, more research and analysis is usually needed in order to obtain a comprehensive picture.