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internet appears to be playing an increasingly prominent role in televisions business strategy than it has in the past. The case study explores tendencies in television industry’s recent endeavors from an IT point of view. Television industry is losing viewers to the internet streaming of television programming. According to Laudon & Laudon, 2012, “the number of cord-cutting U.S. households is predicted to double to about 1.6 million.”(pg.118) A major problem that has been created for the television industry is the loss of revenue from prescribers and advertisers the television industry is embracing this change by using the internet as another delivery system for it content.

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