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E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

It is in fact an online marketing tool. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing..

Find out more on email marketing concepts and strategies on

http://www.b2bm.biz/knowledgebank/email

hope this helps.

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