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Integration of database-marketing (DBM) and computer Aided Selling (CAS) - the way to Individual marketing
summary
The current development of marketing is marked through a trend towards customer individual market preparation. This trend manifested itself on the one hand in an increasing individualization of the products (Customized marketing) as well as the construction of individual business relations (Relationship marketing). The contribution illuminates the role of database marketing and computer Aided Selling in the realization of a more individual customer-oriented marketing. The results of an empirical investigation in nearly 1000 German businesses show that over the half of the questioned DBM- and/or CAS-systems are already in use.
HMD, notebooks 193, January 1997
Corrected computer translation of this page:
http://hmd.dpunkt.de/193/01.html
individual marketing can be called as customized marketing or one-to-one marketing.individuals can directly talk with the suppliers or the manufacturers for fulfilling their wants for the required product.Because of the rapid growth in the information technology sector people can log on to the websites-looking for the information and evaluations of products or service offers for customizing their products.they can design their own products also.best example for individual marketing is dell.in dell website you can customize your owm laptop ar even you can design your owm laptop based on your requiments
What else can I help you with?
What is the role of marketing to individual nations and social economic systems?
What is role of marketing to individual nation and social economic systems
Whom does social marketing consider the competition?
By contrast, with social marketing the individual behavior that is to be modified for the well-being of the individual and society is considered to be the competition.
What is Digital Marketing How is it useful to an MBA graduates?
MBA in marketing course trains the individual in conventional marketing methods and techniques. Moreover, the training is majorly theoretical rather than practical. A Digital Marketing course trains the individual in implementing their theoretical knowledge to achieve the desired output thus making them industry-ready.
What is individual consumer?
Individual consumers are those who buy goods for personal or individual use. In general marketing strategy is to attract every individual consumer towards their products and commodities.
What is the marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?
Relationship Marketing
What is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?
Relationship marketing
Is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements?
Relationship marketing
How does marketing affect your everyday life?
Marketing includes all activities concerned with identi fying and satisfying the needs and desires of individual and organizational buyers .
What is the difference between a Selling Philosophy and a Marketing Philosophy?
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
Where are most jobs associated with professional individual sports found?
sport management and marketing agencies
Where can one find marketing trends?
Investopedia, Slideshare, Trend Spotting, and many more places are great places where an individual can find great marketing trends. They all are helpful.
What are some of the benefits of using marketing budget software?
Marketing budget software might be meaningful in cases where an entrepreneur isn't sophisticated in the area of marketing. There might be benefits of individual client basis and possible profit margins for those bases.
