Depends on what kind of market research your doing it for. Say if your doing it for your company you would do an idustry analysis and check the competition in the area. Check other companys benchmark how did they suceed or fail? You would research the Demographics of people wanting the product or service. Are they being targeted? Can they afford the product/service? Is your product or service going to sell? Forcast sales see if your going to be profitable many many things go into market research in many different ways there are a lot of answers for this question.
limitation of marketing research
what is the role of marketing research in organisations
Alan M. Wilson has written: 'Marketing research' -- subject(s): Marketing research 'Marketing research' -- subject(s): Marketing research
Marketing research is necessary to effectively continue and justify the deployment of a marketing plan into a specific geographic or demographic market. You need research to predict outcomes of marketing efforts.
CNW Marketing Research was created in 1984.
Marketing research is the set of processes that links the consumers, customers, and end users to the marketer through information. Marketing research can be divided in two parts: 1. Consumer marketing research 2. Business to business marketing research. Consumer marketing research concentrates on understanding the preferences, attitude, and behavior of consumers in a market based economy, and it aims to understand the effects and comparative success of marketing campaigns.
need of secondary research in international marketing.
Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).
research objectives
Harry Henry has written: 'The insurance man and his trade' 'Perspectives in management, marketing and research' -- subject(s): Advertising, Marketing, Marketing research 'The dynamics of the British press 1961-1984' 'Readership Research' 'Motivation research' -- subject(s): Motivation research (Marketing)
Market research is conducted to discover what people will buy. Marketing research is conducted to discover how best to sell it to them.
The real value of marketing research is in the efficiency of advertising dollars. Marketing research can help to determine the proper market segmentation, target market, and pricing for products.