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More than 2.5 billion people are using now at least one mobile app to communicate and 90% of the interactions between users take place on mobile devices (smartphones and tablets). Most of these interactions occur with textual communication systems (such as chat, messenger, WhatsApp, etc.)

Conversation Chatbot, as we see them today, can be integrated into the most common communication systems such as chat, Skype, Whatsapp, Facebook Messenger, Slack, Telegram, Cortana and many others. Companies have now understood that to interact with users it is necessary to be present where they spend more time, using the tools that are most suitable for establishing contact as natural and spontaneous as possible.

The potential therefore of chatbots as a marketing tool to create and manage two-way contacts (one-to-one) seems enormous, as this type of contact (different from the one-to-many Mass Communication we are used to), presents a strong criticality in terms of costs and management.

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rubinapradhan

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5y ago

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