What made Steve ballmer develop bing?

Answer 1

Steve Ballmer, as the CEO of Microsoft, spearheaded the development of Bing in response to the growing competition in the search engine market, particularly from Google. He recognized the need for Microsoft to enhance its online services and create a more robust search platform. Bing was launched in 2009, aiming to improve search relevance and user experience through innovative features like semantic search and better integration with other Microsoft products. Ballmer's vision was to establish Microsoft as a significant player in the increasingly important digital landscape.