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A Google marketing positioning map visually represents how a brand, product, or service is perceived in comparison to its competitors based on key attributes, such as price and quality. It helps identify market gaps and opportunities by plotting different offerings in a two-dimensional space. This tool aids businesses in determining their unique value proposition and refining their marketing strategies to better meet consumer needs. By analyzing the positioning, companies can adjust their branding and messaging to effectively differentiate themselves in the marketplace.

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1mo ago

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