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Tourism is considered a high involvement product because it typically involves significant financial investment, personal time, and emotional commitment from consumers. Decisions about travel destinations, accommodations, and activities are often influenced by various factors, including individual preferences, expectations, and social implications. Additionally, the potential for both positive and negative experiences can heighten the stakes, leading consumers to conduct thorough research and seek recommendations before making a choice. This extensive decision-making process highlights the importance and personal significance of tourism in consumers' lives.

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4d ago

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