Tourism is considered a high involvement product because it typically involves significant financial investment, personal time, and emotional commitment from consumers. Decisions about travel destinations, accommodations, and activities are often influenced by various factors, including individual preferences, expectations, and social implications. Additionally, the potential for both positive and negative experiences can heighten the stakes, leading consumers to conduct thorough research and seek recommendations before making a choice. This extensive decision-making process highlights the importance and personal significance of tourism in consumers' lives.
Tourism is very labor intensive because people typically need services, such as hotels, restaurants and tours.
yes
A high involvement product is a product that requires significant research, consideration, and decision-making before purchase due to its impact on the consumer's life or budget. These products often involve high financial or personal risk, such as a car, house, or education. Consumers typically spend more time evaluating these products compared to low involvement products.
a high involvement purchase decision is the good which cost is high and have a risk so you must research for it to avoid making the wrong choice.
Tourism changes life. How? 1) tourism gives employment. 2) tourism gives high standard of living. 3) tourism gives fame. 4) TOurism give foreign exchange.
there is a lot of tourism in luxembourg, yes, and the tourists are mainly from around asia.
For products that are considered high-involvement, consumers spend more time and research on whether or not to buy the product and which product they want and if it's right for them or not. The costumer requires more information for high-involvement products so marketers use demonstrations, personal selling, and direct selling. They use tools of IMC that focus on the customer, data, and accountability. An example of this would be an automobile company sponsoring an event for costumers to come out for a baroque and raffle off prizes while displaying their cars for customers. For products that are considered low-involvement, consumers do not spend nearly as much time thinking about their purchase decision. So marketers use tools of IMC that highlight their products through advertising, interactive media, and sales promotion. They use sources that provide added value or incentives to customers that try to get immediate sales, and promote brand loyalty. An example of this would be a campus sub shop providing coupons for students.
A place that attracts high volumes of tourists
Paris
A brand called Make Up For Ever is a high quality product and lasts a very long time so you will definitely be getting your money's worth.
I give a glowing recommendation for this product/service because it consistently delivers high quality, meets my needs effectively, and provides excellent customer service.
Businesses abusing tourists with extremely high prices.