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Benidorm became popular in the 1970s to 1980s due to its favorable climate, beautiful beaches, and vibrant nightlife, attracting tourists from across Europe. The Spanish government's push for tourism development led to significant infrastructure improvements, including hotels and entertainment venues. Its appeal as a destination for package holidays made it accessible to a wider audience, solidifying its status as a beloved holiday hotspot during that era. The town's blend of modern amenities and traditional Spanish charm contributed to its enduring popularity.

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