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a car called the Edsel and the Pacer. Coke products that tried to replace the classic Coke.

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17y ago

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There are no failed products of Uniliver in Pakistan. Uniliver has over 400 brands in Pakistan. The Lifebuoy Shampoo is not doing well but it cannot be classified as a failed product.


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the question is not who, but what. It is a blender made by george foreman. Obviously it failed as a product.


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List of product which is failed in India market?

Uni-nor, HMT


How has marketing management changed in recent years?

Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers. The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed. Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.


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Due their low brand name its going to be failed i would recommend that you must focusing the people wants what they need for and must focusing their standards of your product


Which of the following best describes what you should do if a customer calls in to complain that the product your company sells has failed?

The first thing I always did was to find out why the product failed--or if it had failed at all. If it had failed, I figured out why it failed. If it failed because of a product defect, I worked to get them a new one. If it failed due to customer error, I educated the customer. Example: A customer bought a storage shed. She put the shed up without installing the sealing strips. She then filled the shed with antiques. When it rained, all the antiques were ruined and she wanted us to pay for them. The shed leaked because she put it up wrong, and I proved that. (Failure due to customer action--not grounds for remediation.) Another example: A customer bought some plywood. He made a toybox out of it. The plywood wasn't made right and the glue holding it together failed. We gave him new plywood, plus all the other things he would need to make a new toybox. (Failure due to defective product--remediation taken care of.) A third example: A customer complained her chain link fence was rusty because there were brown streaks on it. The fence was next to a dirt road, and the brown streaks were the same color as the road. I washed the fence and the "rust" disappeared. (No failure.)


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