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The current edition of Dungeons and Dragons has seen a recent resurge of popularity due mostly to an aggressive marketing campaign by the title owner, Wizards of the Coast, followed by strong content support both online and through continued title publication. While exact numbers are difficult to obtain, Wizards of the Coast has a reported annual sales of over 120 million dollars, though the company produces many titles of which Dungeons and Dragons is but one. Recent estimates indicate that more than 4 million Americans play Dungeons and Dragons.

It is worth noting, though, that the changes implemented in the 4th Edition of Dungeons and Dragons received mixed reviews among long-time players of the gaming system, with many claiming that the new rules system felt more like a video game than the role-playing game they'd grown used to. Many of those people switched to a rules system from Paizo Publishing called "Pathfinder", which was largely based on the "3.5" Dungeons and Dragons rules, with some improvements. Other gaming systems, more a throwback to the original Advanced Dungeons and Dragons rules, such as Castles and Crusades, also saw an increase in popularity as old-school gamers looked for rules systems that felt more comfortable to them.

As evidence of this growth in Pathfinder popularity: In 2010 at GenCon (the dominant RPG-heavy gaming conference), D&D had 431 events and Pathfinder had 169. In 2011, D&D's numbers were largely static at 455, but Pathfinder had increased dramatically to 276. Similarly, Wizards of the Coast's "presence" at GenCon has felt diminished over the past few years, while Paizo's has definitely increased.

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