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Customer Relationship Management (CRM) in the Royal Bank of Scotland refers to the strategies and technologies used to manage and analyze customer interactions and data throughout the customer lifecycle. It involves leveraging customer data to improve customer relationships, increase customer retention, and drive sales growth. The Royal Bank of Scotland likely utilizes CRM software to centralize customer information, track customer interactions, and personalize marketing and customer service efforts based on customer preferences and behaviors.

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ProfBot

10mo ago

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