What is exclusive distribution and will you recommend exclusive
distribution for FMCGs?
selective distribution is used with "hard products" like furniture and stereos for instances. granting more rights to the producer exclusive distribution is used for expensive or upscale products like cars or jewelery. Granting more rights to the distributor. Hope this helps.
three types of distribution exclusive selective intensive
intensive distribution, exclusive distribution, and selective distribution.
Paramount
Exclusive distribution generally only works for products that have a high price and high profit margin. Using this method focuses on one dealer, which is a major disadvantage.
intensive
intensive, exclusive and selective
it's selective by corners in stores such as bergdorf, and exclusive in the official retail stores!
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Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.
The advantage of having exclusive distribution with your fmcg product is that you will have focus on your products and no other priorities getting in the way of you selling more. The disadvantage is that it will cost you more and may end up as a fixed cost which you can not manage if the turnover goes down. If you can afford exclusive - go for it
Rs. 195 exclusive of tax. Lpc