How does MICE industry in the Philippines work?

Answer 1

Business travel, conventions, and exhibits in the Philippines are under the supervision of the Philippine Convention and Visitors Corporation, more commonly called the Tourism Promotions Board (TPB). According to its website, it was created to be better able to adapt to changing market forces: to become more modern, and more able to focus on the specific needs of business travelers and exhibitors. This area of the convention industry in the Philippines chose the acronym MICE, which stands for Meetings, Incentives, Conventions and Exhibitions/Events. Its goal is to make the Philippines a destination for business tourists, and it provides incentives and discounts to lure business executives from major corporations. Thanks to the work of the TCB, the Philippines has become known as a good location for important international and regional meetings, conferences, conventions, and events-- this is especially true for the capital city of Manila.