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Bancassurance in India refers to the partnership between banks and insurance companies, allowing banks to sell insurance products alongside their traditional banking services. This collaboration enables banks to offer a wider range of financial products to their customers while providing insurance companies with access to a larger customer base. It enhances customer convenience by allowing individuals to manage their banking and insurance needs in one place. Regulatory frameworks, such as those established by the Insurance Regulatory and Development Authority of India (IRDAI), govern these partnerships to ensure consumer protection and transparency.

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1mo ago

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