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Public relations in Nigeria has evolved significantly since its introduction during the colonial era, primarily influenced by British practices. The profession began to gain recognition in the 1960s and 1970s, with the establishment of formal PR agencies and the Nigerian Institute of Public Relations in 1963. Over the years, the field has adapted to local contexts, addressing the unique cultural, political, and economic challenges of the nation. Today, public relations in Nigeria encompasses a wide range of activities, including corporate communication, crisis management, and digital PR, reflecting the country’s dynamic media landscape and growing global influence.
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