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Merging with a rival firm can lead to significant advantages, such as increased market share, reduced competition, and enhanced economies of scale, which can improve profitability. However, it also poses challenges, including potential cultural clashes, regulatory scrutiny, and the risk of overestimating synergies, which can lead to integration difficulties. Additionally, layoffs and restructuring may harm employee morale and brand reputation. Careful planning and execution are crucial to mitigate these risks and maximize the merger's benefits.
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