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Sam Adams named the incident the "Boston Massacre" to evoke strong emotional reactions and galvanize public opinion against British rule. By using the term "massacre," he aimed to frame the event as a brutal attack on innocent civilians, thereby rallying support for the colonial cause. This strategic choice of language helped to amplify outrage and unify colonists against perceived tyranny. Ultimately, it was a pivotal moment in the buildup to the American Revolution.

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