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In the 1920s many of Macy's department store employees were immigrants. They wanted to celebrate Thanksgiving with a festival that was commonly performed in Europe. In 1924, the "Macy's Thanksgiving Day Christmas Parade" was put on by the store. Employees and professional entertainers all wore costumes and did performances. They had floats, professional bands and animals from the Central Park Zoo. It ended up that a quarter of a million people showed up to watch and so they decided to make it an annual event.

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