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Iceland is a competitor of Tesco primarily because both are grocery retailers in the UK market. Iceland focuses on frozen foods and convenience items, catering to a specific niche that appeals to budget-conscious consumers. While Tesco offers a wider range of products, including fresh produce and groceries, both chains compete for the same customer base, especially in the value segment. Their differing business models attract overlapping Demographics, making them direct competitors.

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3w ago

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