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Service quality is comprised of five dimensions. These are: * Reliability: ability to perform the promised service depedably and accurately. * Responsiveness: willingness to help customers and provide prompt service. * Assurance:employees' knowledge and courtesy and their ability to inspire trust and confidence. * Empathy: caring, individualised attention given to customers. * Tangibles: appearance of physical facilities, equipment, personnel, and written materials (Zeithaml, Bitner & Gremler, 2006:116).

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