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In his first inaugural address, Franklin D. Roosevelt appeals to ethos by establishing his credibility as a leader during a time of national crisis. He acknowledges the hardships faced by the American people and expresses empathy for their struggles, positioning himself as a compassionate and trustworthy figure. By emphasizing his commitment to action and unity, he seeks to instill confidence in his ability to guide the nation through the Great Depression. Roosevelt's invocation of shared values and collective strength further reinforces his ethical appeal as a president dedicated to the welfare of the country.

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