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One of the most common exclusions is loss of market. To illustrate, if you own a Pizza restaurant on Galveston Island, TX and it is hit by a hurricane you will be out of business. The insurer will argue that your losses are not actually due to YOUR physical damage, rather they are due to the residents evacuating and not returning because their homes were swept away. Therefore your losses are due to a loss of market rather than phycical damage.

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