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Nixon's Southern Strategy involved appealing to disaffected white voters in the South by emphasizing Law and Order, states' rights, and a more conservative approach to issues like desegregation. This strategy aimed to capitalize on the backlash against the Civil Rights Movement and attract those who felt alienated by the Democratic Party's support for these changes. By promoting a platform that resonated with Southern sentiments, Nixon sought to realign the political landscape in favor of the Republican Party.

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