answersLogoWhite

0

It is the method of budgeting promotions based on current revenues through sales. The basic advantage to this marketing budget setting is the simplicity and ability for marketing management to watch the relationship between promotion and sales. This method does receive more scrutiny than most other methods however. The debate is that this method shows cause and effect when in reality it is effect and cause.

User Avatar

Wiki User

17y ago

What else can I help you with?