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In his 1968 presidential campaign, Hubert Humphrey focused on a platform that emphasized civil rights, social justice, and a commitment to the Great Society programs initiated by Lyndon B. Johnson. He advocated for continued involvement in the Vietnam War but also sought to promote peace negotiations. Humphrey aimed to unite the Democratic Party and appealed to a broad coalition, including labor unions and minority groups, while addressing issues like poverty and healthcare reform. His campaign was marked by a strong defense of the achievements of the Johnson administration.

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