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The Whigs used the log cabin symbol to represent their candidate, William Henry Harrison, as a man of the people and a humble, relatable figure. The log cabin imagery evoked the ideals of frontier life, simplicity, and connection to the average American, contrasting with the elite image of their opponents. This strategy aimed to attract voters by emphasizing Harrison's supposed modest origins and military heroism, ultimately appealing to populist sentiments during the 1840 election.

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