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In ITIL parlance, 'Demand' refers to the source of the work, such as the submission by the business/customers of batch jobs or a web search. It also refers to the activity that is subsequently generated on IT resources, such as network traffic and read/write calls to storage devices.

The activities would include:

1. Understanding Demand Fluctuation

2. Attempting to Reduce Peak Loads

3. Understanding Patterns of User Activity

etc

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