What are the advantages and disadvantages of field observation?

Answer 1

Field observation allows researchers to gather real-world data in natural settings, providing rich, contextual insights that laboratory studies may miss. It enhances the ecological validity of findings and can reveal behaviors and interactions as they occur. However, disadvantages include potential observer bias, the influence of the observer on participant behavior, and challenges in replicating findings due to varying contexts. Additionally, data collection can be time-consuming and may require extensive ethical considerations.