answersLogoWhite

0

The main business level strategy of Nintendo wii is differentiation. Although with the Nintendo wii it can come under cost leadership, differentiation and segmentation. It's differentiation strategy was the invention of the motion sensor controller which no other competitors had developed. It's cost leadership came from it being able to sell the console at a lower cost than it's competitors also. The segmentation strategy was that they entered a new market the 'non consuming' market basically non gamers that Sony and Microsoft hasn't tapped into they were always focused on the advanced gamers.

User Avatar

Wiki User

14y ago

What else can I help you with?