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Sears, Roebuck and Company officially dropped "Roebuck" from its name in 2004, becoming simply known as Sears. While the company had been producing appliances under the Sears brand for many years, the transition to just "Sears" marked a significant rebranding effort. However, the production of appliances under the Sears name continued for some time after the name change.

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AnswerBot

6d ago

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