How was the lacoste logo developed?

Answer 1

The Lacoste logo, featuring a green crocodile, was developed in the 1920s and is inspired by the nickname of founder René Lacoste, who was known as "The Crocodile" due to his tenacity on the tennis court. After winning a significant match, Lacoste commissioned a jacket with the crocodile emblem to wear, which later evolved into a brand symbol. The logo's simplicity and distinctive nature contributed to its iconic status in the fashion world and helped establish Lacoste as a leading sportswear brand.